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The Tug-of-War For the Cable News Network Shows How Broken American Journalism Now Is.

On Thursday evening, while unconfirmed reports spread about an incident at Brown University, CNN’s Kaitlan Collins used social media, pointing out the conflicting information and directing people to her channel's 9pm newscast.

While CNN is certainly not a perfect news source, her words resonated to many. It is one of the outlets where one can locate reality-based and generally trustworthy reporting – particularly during breaking news situations such as the one taking place close to a New Hampshire storage facility.

An Uncertain State Amid a Corporate Tug-of-War

However CNN, now middle-aged, finds itself in a precarious situation as two huge media corporations battle over ownership of its parent company, Warner Bros Discovery.

Whatever the outcome, the future of CNN has become part of a high-risk game of business acquisition, not as a question of what serves the news-consuming public.

“Here is one more case of the profound systemic issues with origins in many years of regulatory actions,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a academic specializing in media policy at the University of Pennsylvania.

The debate about the future owner of Warner Bros Discovery – will it be Netflix or Paramount Skydance? – fails to grasp a broader point.

“The narrative is crafted as a business story with key players as the central actors, but there is hardly any discussion of the societal benefit,” Pickard added.

The Complicating Factor: Political Influence

The network's predicament is further muddied by Donald Trump’s longstanding stance about a network he has long portrayed as perhaps his chief “fake news” foe.

Remember the shouts of “CNN sucks!” at Trump's rallies, his team's disciplinary revocation of reporter Jim Acosta’s press credentials, or his sparring with Collins in White House briefings.

Trump now claims that the network requires new ownership. This can be interpreted as ownership that will protect him from journalistic oversight. That is one reason why he appears to come down on the side of Paramount Skydance, which has made a aggressive takeover attempt.

There is a basis to prefer that suitor more. For one thing, it is controlled by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.

Paramount, parent of CBS News, also recently installed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the editor-in-chief of that venerable news network.

A Future of Continued Instability

Significantly, if Netflix wins, CNN and other cable outlets would first be separated into a standalone company. That would be a relief to many at the network, but it’s not exactly a safe harbor. That structure could position CNN for another sale. The cycle continues.

According to Timothy Wu, much of this is a violation of antitrust statutes, anyway. The well-known analyst of big tech’s dominance wrote recently that anti-trust laws should disallow both deals.

“Both acquisition attempts would be harmful to the country, and both should be opposed by regulators,” Wu argued.

The Core Issue and a Path Forward

No matter the outcome regarding CNN, the larger issue endures.

“What we have now is a highly structure that undermines democracy, but we shouldn’t give in to learned helplessness,” Pickard said. Government actions – from the 1930s and 1940s – helped to create this profit-obsessed monster, and different policy decisions can address it.

Can reform occur in an era where the top communications regulator won’t even affirm that the agency is independent? Change is a distant prospect now, but that is not to say it will not happen in the future.

Measures that strengthen independent news organizations, bolster local journalism, finance public media, and prevent the concentration of media power in very few hands are not only possible – they are vital for a functioning democracy.

Regarding media ownership, larger is not superior. And news organizations like CNN shouldn’t be tools in the latest acquisition battle.

About the author

Amber Palmer

Elena Voss is a tech entrepreneur and digital strategist with over 15 years of experience in building innovative web solutions.

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